Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, sits down with Alan at Dreamforce to share his perspective on how leaders can navigate the fast pace of change in technology and marketing.

Steve reflects on his journey from early entrepreneurial ventures to modernizing Salesforce’s marketing technology, emphasizing how consumer expectations are shifting and how AI agents now empower companies to unlock hyper-personalization at scale. He discusses how interconnected company data is essential to delivering more efficient, personalized experiences, and why executives should be fully invested in shaping strategies to break down barriers to innovation.

Explaining that the intersection of people and technology delivers the strongest results, Steve shares his prediction that as AI evolves, marketers will spend less time managing technical details and more time focused on high-level strategies that empower them to create personalized customer experiences across all touchpoints.