Join host Alan Hart and Adobe's Ed Kennedy as they explore how Adobe's new Generative AI (GenAI) products empower marketers to scale impact while balancing cost efficiency and performance.
In this episode, you’ll learn:
[02:50] Ed’s path to Adobe
[03:55] The scope of Ed’s role
[04:30] GenAI to drive advertising performance
[06:05] Versioning with GenAI
[07:45] Re-evaluating the operating model
[10:05] Scaling the impact of GenAI
[11:45] Cost efficiency vs. performance
[12:50] What is creative intelligence?
[15:20] Bringing performance and creative closer to data
[18:05] AI agents and internal evangelists
[21:30] An experience that defines you: It’s a ride, not a race
[25:25] Advice to your younger self: Drop the intensity and expectations
[26:45] A topic marketers need to learn more about: F.I.R.E.
[28:10] What are you curious about: AI video generation
[29:50] Largest threat to marketers today: Cynicism on the sidelines
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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