Join host Alan Hart and Under Armour's Eric Liedtke as they explore what a plastic-free future of fashion might look like and discuss how a recent acquisition by Under Armour is driving the brand’s sustainability progress.
Explore the challenges of manufacturing streetwear without petroleum-based materials with Eric Liedtke, executive vice president of brand strategy at Under Armour and founder and CEO of UNLESS Collective. Learn about the strategy behind bringing innovative, sustainable products to market at scale.
In this episode, you’ll learn:
[06:40] The founding story of UNLESS
[10:40] Zero wasted hours
[13:20] The logistics of moving from plastic to plant-based
[18:00] Evolving marketing with technology
[21:30] Benefits of working with Under Armour
[23:45] Propelling the Under Armour brand
[27:15] An experience that defines you: Having purpose-led parents
[30:10] Advice to your younger self: Don’t let perfect get in the way of better
[31:25] A topic marketers need to learn more about: People want real
[34:00] Subcultures to follow: Surf
[35:40] Largest opportunity and threat to marketers today: AI and authenticity
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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