Join host Alan Hart and Jenn Garbach as they discuss how Jenn uses the “yes, and” strategy to fuel innovation and drive business growth at PNC Bank.
Alan Hart and Jenn Garbach explore PNC Bank’s new “brilliantly boring since 1865” brand positioning and their use of the “yes, and” approach to spur creativity. Discover how PNC is redefining its marketing and launching a new brand for a historic institution.
In this episode, you’ll learn:
Boring is Essential (Launch Video)
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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