What lessons can marketers learn from Taylor Swift’s massive success? Alan Hart talks with Kevin Evers, author and senior editor at Harvard Business Review, about branding and strategy tips marketers can adopt from the record-breaking artist.
Alan Hart talks with Kevin Evers about what prompted him to explore the "strategic genius” of Taylor Swift’s marketing approach in his new book. Kevin suggests a deep understanding of her fans and a willingness to evolve her marketing strategy over the years teaches valuable lessons all marketers can learn from.
In this episode, you’ll learn:
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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