As shoppers look for more meaning in their purchases, brands need to look beyond basic features and understand what their customers genuinely value. However, Rob Pace, founder and chief executive officer of HundredX, argues that traditional surveys and social listening don’t offer the complex data on customer outcomes needed to make accurate valuations and impactful business decisions. 

In this episode, Rob joins host Bobby Stephens to discuss HundredX's innovative approach to helping brands deeply understand what drives consumer loyalty while positively impacting non-profits. This unique data set empowers companies to accurately evaluate their standing in the marketplace, anticipate shifts in consumer behavior, and adapt accordingly.