Join host Alan Hart and Sharetribe's chief marketing officer (CMO), Sjoerd Handgraaf, as they explore product positioning and the challenges of two-sided marketplaces. Discover how Sharetribe helps marketplace founders with no-code tools and a "give first, ask later" approach.
In this episode, you’ll learn:
[01:38] A punk record label mogul
[03:00] The Dutch directness
[05:15] Sjoerd’s path to Sharetribe
[09:17] Who does Sharetribe serve?
[10:40] Sharetribe’s origin story
[16:30] How to get the product positioning right
[33:27] The notion of “give first, ask later”
[28:25] Why marketing is moving back to basics
[31:15] Lessons learned from Two-Sided: The Marketplace Podcast
[36:15] An experience that defines you: Being a DIY punk
[37:20] Advice to your younger self: Be even more entrepreneurial
[38:05] A topic marketers need to learn more about: AI is unavoidable
[42:55] Subcultures and trends to follow: No-Code and Indie Hackers
[44:35] Largest opportunity and threat to marketers today: Leveling up with AI
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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