Join Alan Hart and GIPHY CGO Kevin Hein as they discuss the unique positioning GIPHY offers brands by bringing them into the cultural conversation in an additive rather than intrusive way.
In this episode, you’ll learn:
[02:45] Kevin's path to GIPHY
[05:40] Understanding GIPHY today
[08:48] Where to go when you’re already everywhere
[10:45] What makes GIPHY unique
[13:05] Cut downs and brand collaborations
[16:30] Dexterity meets data
[19:20] Making magic with Mug Root Beer
[24:50] Investing in safe experimentation
[26:10] An experience that defines you: “It’s just a chapter”
[28:10] Advice to your younger self: Give people space to prove you wrong
[29:55] A topic marketers need to learn more about: AI experimentation
[32:50] Subcultures to follow: Innovative online creators
[39:55] Why experiment when everything is going great
[44:10] Largest opportunity or threat to marketers today: Test and learn
About the show
Alan B. Hart, marketer and marketing advisor to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders and unleash your potential.
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