The landscape of Sales, Marketing, and Service is undergoing a vital transformation – 78% of companies are expected to increase their AI spending in the coming years and Generative AI (GenAI) and Agentic AI are at the forefront. However, successful adoption is not merely about platforms and technology; it centers on adoption rates, and effective implementation and scalability.
GenAI and Agentic AI help automate tasks, personalize interactions, and deepen customer insights. Given that 88% of Dutch employees are interested in GenAI, the adoption rate is likely to be very high. One key factor which may slow adoption is related to ethical, privacy and compliance concerns, especially in light of the AI Act. To address these, Deloitte developed its Trustful AI Framework to ensure organizations are able to harness AI at scale and unlock the full business potential.
Together with our clients, we organized a hackathon to test, refine and validate three innovative GenAI and Agentic AI propositions. Find below the hackathon aftermovie and short presentations of the propositions. Additionally, see how we worked together with PostNL to implement and scale GenAI solutions and a Center of Excellence, and dive deeper into a selection of useful resources.
Curious to explore how GenAI and Agentic AI could help your organization? Get in touch with Bram Lentz, Jeroen Smeets, Adel Kadric, Joey Duis and Renée Dunn.
How could this look in practice? Explore how we partnered with PostNL in the video below, to implement and scale GenAI solutions and a Center of Excellence.
How could this look in practice? Explore how we partnered with PostNL in the video below, to implement and scale GenAI solutions and a Center of Excellence.
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Sales rep co-pilot demo
Interested to hear more?
Reach out to Jeroen Smeets
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SERVICE ASSISTANT
Ready to dive deeper?
Reach out to Adel Kadric
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CONTENT CREATION
Curious what's next?
Reach out to Renée Dunn or Joey Duis
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WOULD YOU LIKE TO DIVE DEEPER INTO GENAI AND AGENTIC AI? SEE THE SELECTED RESOURCES BELOW:
DELOITTE TRUSTWORTHY AI FRAMEWORK
Harness the competitive edge of trustworthy AI with Deloitte's vital framework that helps embed ethics into AI strategies and secure trust, compliance, and innovation. Access here.
TRUST IN GENAI: A EUROPEAN AND DUTCH PERSPECTIVE
Dive deeper into why trust in GenAI is critical to unlock the technology's full potential and turn risks into opportunities, through initiatives such as responsible usage, comprehensive trainings, and clear policies. Access here.
DELOITTE STATE OF GENAI
Unlock the transformative power of Generative AI with actionable insights and strategies to propel your organization ahead in the competitive landscape, based on a comprehensive analysis of the current state and future trends. Access here.
GENAI EXPERIENCE ROOM AT DELOITTE STUDIOS AMSTERDAM
Unleash your GenAI potential with our GenAI Experience room in co-creative workshops with a digital human avatar and hands-on brainstorming tools for high-value AI use cases. Access here.
Curious what we can do for your organization?
Get in touch
Bram Lentz
I am proud to be a partner at Deloitte. Embracing Strategy Consulting as my calling, I've ceaselessly pursued the art of driving growth. I am leading the Transportation, Hospitality & Services in the Netherlands, next to serving with my favorite clients in the Consumer Product and Med-Tech sector. My journey thrives on fueling customer centric growth, mastering commercial excellence, and orchestrating digital innovation and transformations. As an avid field hockey player, I am pleased to support the Hockey Foundation, an initiative of the KNHB to offer kids from low income areas the opportunity to play field hockey.
Jeroen Smeets
Jeroen Smeets is a strategic advisor and cross-industry expert with 15 years of experience helping organizations unlock value through data-driven decision-making. He is the creator of PriceCypher, an AI-based pricing tool that enables commercial teams with dynamic, intelligent pricing capabilities. His current focus lies in applying Generative and Agentic AI within commercial strategy, guiding clients across industries in adopting emerging technologies to drive measurable business outcomes. With a deep technical foundation and strong commercial focus, Jeroen is a trusted partner in digital transformation and strategic advisory initiatives.
Adel Kadric
With nearly 15 years of experience, I specialize in improving customer service and leading digital transformations. I focus on optimizing customer and employee experience and creating a future-proof business model. Outside office hours, I find my passion in sports, such as crossfit and padel. Additionally, I enjoy cooking and spending time on the water at the Veluwemeer.
Joey Duis
Joey Duis is a result driven creative strategist, who has over 12 years of experience in the digital marketing, branding and customer experience domain. Joey’s hybrid profile infuses business consulting with a healthy dose of creativity to turn strategy into tangible concepts & solutions. His design thinking approach helps clients across a wide range of industries along their digital transformation journey, enabling them to drive sustainable business growth. Before joining Deloitte Digital, Joey worked at award winning agencies in digital strategy/concept roles. Here he led multidisciplinary teams to develop impactful digital and cross-media campaigns. This resulted in significant business impact as well as 40+ creative national & international awards and nominations.
Renée Dunn
As a Senior Art Director at Deloitte Digital, I work with both B2B and B2C brands to shape impactful, design-led solutions that support business transformation. I’m particularly passionate about exploring the creative potential of GenAI—leveraging it to experiment, accelerate ideation, and enhance storytelling, all while maintaining strict alignment with brand guidelines and goals. My approach combines innovation with discipline to ensure every creative output is both bold and on brand.