We combine human insight, industry expertise, and a deep understanding of activation to develop strategies and capabilities that have a measurable business impact.
Today’s customers are complex: They are selective, values-driven, and diverse, with unique identities, product desires, and information preferences that drive their purchasing behaviors. To better serve these customers, brands have also become more complex—and not always for the better. They struggle with issues like siloed teams, poor data management, and the challenges of adopting new technologies like artificial intelligence.
Marketing leaders are tasked with designing innovative strategies to address these issues, and to engage with consumers efficiently and effectively.
Win (and keep) your customers with a streamlined strategy
Customer-focused leaders need to identify the right growth opportunities, design differentiated value propositions, modernize their omnichannel approach, and create distinct experiences to keep up with the customer.
At Deloitte Digital, we empower organizations to cut through the competitive noise. We help leaders align their operations with the needs and desires of their customers while remaining agile enough to adapt to the ever-changing marketplace.
Here's how we can help you
01
Customer growth strategy
01
Customer growth strategy
We help you unlock sustainable growth. Our teams help develop strategies to expand your customer base, boost engagement, and maximize revenue from new and existing customers.
Related services include:
Go-to-market strategy
Customer segmentation
New value proposition
Market strategy and share
Digital transformation
02
Commercial operating model
02
Commercial operating model
We help future-proof your operating model. Our teams help you understand and organize your business to capture customer opportunities, enhance efficiency, drive revenue growth, and maintain competitive advantage.
Related services include:
Operating model design
Sales and marketing optimization
Shared services and COE optimization
Op model benchmarking
03
Brand transformation
03
Brand transformation
We help you elevate the impact of your brand. Our teams help build and execute brand strategies that transform your business by enhancing relevance with customers, standing apart from the competition, and creating ownable experiences.
Related services include:
Brand assessment and brand strategy development
Portfolio architecture and harmonization
Performance measurement and benchmarking
Employee engagement and internal branding
Global brand guidelines and governance
04
Omnichannel experience design & transformation
04
Omnichannel experience design & transformation
We help you create seamless customer experiences across all channels and touchpoints. Our channel specialists focus on aligning the digital and physical interactions that a customer has with a brand, ensuring that they are complementary and deliver a unified brand message.
Related services include:
End-to-end experience design and concepting
Channel strategy and optimization
Omnichannel metrics architecture
Omnichannel transformation delivery model
Personalized customer journey orchestration
05
Digital strategy & mobilization
05
Digital strategy & mobilization
We help you get the most value out of your digital transformation. Our teams develop and implement strategic plans that leverage digital technologies to transform business operations, improve customer experiences, and create new value streams.
Related services include:
Digital strategy and business case
Transformation roadmap
Digital journey design and orchestration
Digital adoption strategy
Agile program design and management
A legacy of innovation
We’re building a new kind of heritage – one that fuses our deep consulting roots with high-impact accelerators. This allows us to move faster, go deeper, and deliver value in entirely new ways. Based on multiple years of customer strategy, design and innovation work we have developed a number of accelerators to ‘hit the ground running’. These include:
- Strategy by Design® - a stage gate approach to assess options to move from the current strategy to emergent strategy
- GrowthPath® - a systematic, proven approach to capture growth opportunities
- Action Segmentation © - Pinpointing the customer value pools to target
- CXV© – Mapping the value of the Customer Experience
- VenturePath® - a structured approach to help corporates design, test and build new propositions
- Ten types of innovation® - a framework to stimulate creativity and identify innovative business models
- Service BluePrint – Systematically designing and scaling service excellence
- Front Line Profitability ®– Powered by PriceCypher, delivering data-driven margin growth
Together, these accelerators enable us to go beyond advice – and build what’s next.
Doblin
Pioneering human-centered innovation
Founded in 1981 by Jay Doblin and Larry Keeley, Doblin set out to prove that design could solve large-scale business challenges. In 1997, the team introduced the Compelling Experiences model (a precursor to the well-known 5Es framework), marking a milestone in how organizations understand and shape customer experiences – first presented on the TED stage.
Monitor
Strategic thinking meets applied design
In 2013, Deloitte acquired the Monitor Group, a global strategy firm – bringing Doblin into the Deloitte family and laying the foundation for our innovation practice. In 2017, Market Gravity, a leader in proposition design, joined as well – forming the Applied Design & Innovation practice within Deloitte Digital.
PriceCypher
Accelerating pricing performance with AI
Acquired by Deloitte NL in 2021, PriceCypher has evolved into a powerful accelerator that helps B2B companies unlock profitability at the front line. Now fully embedded in our offering as Front Line Profitability, the tool leverages AI and Agentic AI to guide pricing decisions – and has already been recognized three times by Gartner for its innovation and impact.
Since then, we've continued to pioneer innovation, helping leading organizations navigate turbulent environments, unearth opportunities, and spur ongoing growth.
Our work in action
We create customer solutions that evolve with the times. Here’s how.
AI IN THE WORKFORCE
How to become an AI-enabled, skills-based organization
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DIGITAL TRANSFORMATION
Is it time to rethink your customer segmentation strategy?
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AI in marketing
Integrate Generative AI into your marketing strategy