As B2B landscapes are rapidly evolving and mirroring consumer trends, B2B customers now demand seamless, digitized experiences, and increased autonomy. Meeting these evolving expectations, while ensuring sustained sales growth, presents a challenge many B2B companies nowadays face.
Navigating the B2B terrain today means embracing change and recognizing the growing parallels with consumer markets. As customer demands evolve toward more streamlined and autonomous digital interactions, businesses are finding opportunities to innovate and refine their strategies. In this climate, adaptability is a superpower, allowing companies to align with modern expectations and carve out new paths to success.
Pulling from our experience and in-depth analysis, we addressed the reality behind common misconceptions held for B2B Marketing & Sales across B2B organizations. Dive deeper into four key topics from our recent exclusive series on unlocking commercial potential through best-in-class B2B experiences, maintain your competitive edge, and gear your business up for commercial success.
A Strong B2B Brand Creates Trust, Differentiation, And Loyalty
Amongst B2B companies, it's often suggested that the power of branding is reserved for the consumer-facing world. However, this overlooks the pivotal role that a carefully cultivated brand plays in even the most complex business interactions. Find out the concept of brand experience and its underestimated influence on B2B success. DOWNLOAD FULL ARTICLE
Rethinking B2B Sales: CX as a Growth Catalyst
In such a fast-paced digital world where every interaction could be the key for business growth, it’s essential to momentarily pause and re-examine common misconceptions that may be hindering your company’s growth. In this email, we are looking into the misconception that B2B’s online experiences are mainly about facilitating a transaction. The reality is far more nuanced, with customer experience (CX) taking center stage. DOWNLOAD FULL ARTICLE
Elevating B2B Marketing: A Strategic Partner for Sales and Growth Driver
In a rapidly evolving B2B landscape, where customer expectations are at an all-time high, it's time to debunk some widely held misconceptions. If you think the role of marketing winds down once a sale is secured, let's turn that thought on its head. Welcome to the new era of marketing as a relentless growth driver. DOWNLOAD FULL ARTICLE
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Chapter 4: Embracing customer-centric models
Delivering consumption-based pricing and personalized experiences
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How Generative AI Will Change the Way We Do Customer Service
Are you ready to unlock the transformative potential of Generative AI in customer service and make critical strategic choices? The moment to act is now.
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Jeroen van den Nieuwenhof
Jeroen is a Partner in the Deloitte Digital practice, focusing on digital advertising, marketing, e-commerce and sales transformations. Over the last 22 years as a management consultant Jeroen focused on impactful, (digital enabled) business transformations in the commercial domain. His experiences ranges from (digital) strategy to large-scale implementations mainly within the Energy, Consumer & Industrial Products Industry. Jeroen joined Deloitte Digital in 2018 and holds a Master Degree from Eindhoven University of Technology in Industrial Engineering & Management Science. Before joining Deloitte he worked at Accenture for 19 years, a.o. in the Strategy practice, Telecommunications practice and CRM practice. His last role was leading the consulting practice of Accenture Digital in The Netherlands.