Technology is moving faster than ever before, and the convergence of Extended Reality (XR) and Artificial Intelligence (AI) is shaping the future of digital interaction. From immersive training simulations to AI-powered augmented reality applications, businesses are discovering new ways to enhance experiences, streamline operations, and create value. Let’s explore how these technologies are transforming industries and what opportunities lie ahead.
Curious what we can do for your organization? Get in touch with Rinse Mallée or Bob van den Berg.
The Evolution of Extended Reality
XR—an umbrella term that encompasses, among others, Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)—has made remarkable progress over the years. From its origins in gaming and entertainment, it has now expanded into all industries, from healthcare to manufacturing and retail. While XR offers immersive experiences that intertwine the digital and physical worlds, AI amplifies its impact by providing real-time data, automation, and predictive capabilities. The combination of AI and XR is not just a trend—it’s a game-changer for businesses looking to innovate.
Experience the Future
To truly understand the potential of XR, hands-on experience is essential. Deloitte has established experience labs where clients can see firsthand how these technologies can be applied to their business challenges. Whether it’s testing a VR prototype or exploring AI-driven AR applications, experiencing the technology is the first step toward innovation.
Your XR Journey Starts Now
XR in combination with AI has the potential to reshape industries by creating new opportunities for businesses to become more effective, efficient and better prepared. Do you want to explore how these technologies can transform your organization?
- Download our in-depth whitepaper to gain insights and practical steps for implementation.
- If you want to further deep dive into this topic, make sure you listen to the new episode of our podcast – a trailer can be found below – where we invited two of our experts to share their thoughts and vision.
Curious to see even more? Explore Deloitte’s work in Unlimited Reality by watching Deloitte Unlimited Reality and DREAM. Also, check out Deloitte's Tech Trends 2025, where AI is a key theme across nearly every trend.
The future of AI-driven XR is here—are you ready to be a part of it?
Join the Challenge!
We are excited to announce that we are open to a hackathon! If you have innovative ideas or creative solutions, we want to hear from you. Challenge us and let’s create something amazing together. How to participate? Whether it’s a concept for a new project, a unique solution to a problem, or anything in between, we would love to see what you’ve got. Please contact us using the contact information below to discuss your ideas further.
Download our latest insights
Exploring the Future
Get in touch
Rinse Mallee
Digital enthusiast who loves to make enterprise organisation more efficient, rich and effective with new innovative solutions for employees and/or customers with Web/Mobile and Extended Reality. Simply love to empower people and processes.
Bob van den Berg
I believe that the fusion of innovative technology and creative insight can transform our world for the better. Since joining Deloitte Digital in 2016, I have been dedicated to designing and developing creative and conversational solutions – from intuitive chatbots and voicebots to lifelike Digital Humans – that simplify interactions for organisations, citizens, and employees. Leveraging my expertise in full‐stack development and conversational AI, I enjoy co-creating smarter solutions and sharing my knowledge. Outside of work, I’m a tech enthusiast who loves exploring the latest gadgets, bouldering, and experimenting with new technologies.