Streamline digital customer experiences and integrate front- and back-office operations through a single, unified approach. Made possible by advances in Generative AI and platform capabilities, FrontOffice Advantage leverages our unique solutions, assets and accelerators to help unleash transformative growth and efficiency.
Profit through every connection
Complexity is everywhere in business today—across B2B digital commerce channels and marketing personalization tools, sales planning and field service management, pricing strategy and revenue operations (RevOps).
Speed and efficiency are needed everywhere in business today. Customers want easy, efficient ways of doing business. Business stakeholders demand faster revenue recognition and profitable return on digital investments.
Connection can be the antidote to complexity—and the linchpin of speed and efficiency. Connected experiences can strengthen customer loyalty, reducing churn and acquisition costs. CRM and ERP integrations can streamline selling motions and supply chain efficiency. But without a comprehensive, end-to-end approach, those opportunities can be missed.
That’s why we created FrontOffice Advantage. By simultaneously helping to enable digital transformation of customer experiences, reduce operational complexity, and improve cross-functional collaboration, our approach has helped clients accelerate bottom-line growth—all in a matter of months, not years.
Streamline customer experiences
In a complex world, simplicity wins. FrontOffice Advantage aligns our capabilities in customer strategy, experience design and personalization to help you orchestrate simple, relevant experiences for every buyer and stakeholder, across every channel and touchpoint.
Integrate front-office operations
Silos leak value. Our tailored approach connects front-office teams, platforms and processes in ways that can remove operational bottlenecks and improve collaboration across your marketing, sales, commerce and service organizations.
Accelerate growth and efficiency
Sustainable growth isn’t an ascending line—it’s a widening wedge. FrontOffice Advantage can give customer-facing teams what they need to accelerate revenue growth, while empowering back-office teams to throttle back costs. As a result, it can help drive a profitability wedge through everything you do.
An engine for front-office transformation
FrontOffice Advantage provides a powerful, value-led methodology and set of solutions to help connect customer experiences and enterprise data, technology, teams and processes.
By incorporating Deloitte Digital’s industry-specific frameworks and insights, leading assets and accelerators, and alliances with enterprise technology providers, FrontOffice Advantage can make it easier to do business across touchpoints—from web, search, mobile, social and display channels to email, direct sales, call center, customer portal and experiential interactions.
And by leveraging our capabilities in AI and data enablement, platform integration and operating model design, FrontOffice Advantage can align end-to-end digital transformation across front-, middle- and back-office operations, enabling …
FrontOffice Advantage equips sales teams with the insights, customer strategies, and flexible pricing needed to adapt quickly, boost revenue, close deals, and increase profit margins.
Enable faster, more accurate customer and market forecasting
Align pricing strategies, offers and rebates to business priorities
Develop, implement and track effective sales incentives and quotas
FrontOffice Advantage can help you deliver consistently across digital channels while addressing the unique needs of stakeholders across customer business teams.
Stand up frictionless experiences across channels that make it easier for customers to do business with you
Improve order velocity and margin per transaction
Meet your customers where they are by serving the channel they prefer, whether via direct website, mobile, marketplaces, Punchout, order automation, or evolving new agentic agents
When customers expect high-touch service and first-call solutions, trust can be won or lost in a moment. FrontOffice Advantage can help speed issue resolution and exceed service level agreements—allowing you to enhance loyalty in every moment and serve value through every connection.
Improve service level agreement (SLA) compliance
Enable outcome-based and subscription models
Modernize field service operations
Identify and activate opportunities to balance workloads through proactive and predictive service
Break through marketplace noise with data-driven marketing that’s personalized to the needs of each customer and buyer group. FrontOffice Advantage can enhance insights, optimize campaigns, and connect experiences in ways that help turn leads into loyal customers.
Enhance lead identification, management and tracking
Simplify product information and digital asset management
Personalize messages across channels and touchpoints
Enable data-driven campaign reporting and optimization
By connecting data, enterprise platforms, teams and processes across the front, middle and back office, FrontOffice Advantage can help grow efficiency and margins across lead-to-cash operations.
Develop a connected, modern revenue operations (RevOps) strategy and operating model
Streamline CPQ and contract lifecycle management
Speed deliveries and reduce deadstock by connecting front-office systems to demand planning, inventory, warehouse management, supply chain and procurement systems
Turn complexity to your advantage
In complex businesses and markets, sustained revenue growth depends on loyal, increasingly valuable customer relationships and effective lead-to-cash orchestration. One customer may represent a massive source of revenue—but that “customer” is often a team of stakeholders, each with specific preferences, requirements and goals. Each expects the right experiences, information and solutions at the right moment—from first contact to order delivery and beyond.
Their purchases—and your growth—depend on bringing it all together while making it all appear easy.
Opening the path to value
Too often, as revenues rise, operational costs rise with them. New customer account? Add service headcount. Launching a new product? Activate new marketing and commerce experiences. Entering new markets? Map out new sales territories, quotas, incentives …
Leaders may see opportunities everywhere on the horizon. But parallel tracks only can go in one direction.
FrontOffice Advantage can help decouple growth from costs—opening a profitability wedge across everything you do.
Meeting the moment
Across every industry, revenue is in faster motion—and value itself is changing shape. Yet leaders know that fast pivots can threaten stability. Burned by past investments that failed to deliver value at scale, plenty have stood by watching as market windows close.
This moment is different, thanks to the converging forces of Generative AI and agentic technologies, data management and integration solutions, and seamlessly interoperable front- and back-office platforms.
FrontOffice Advantage helps put your business at the nexus of this opportunity. Our global scale and capabilities in platform integration, AI enablement and data modernization—enhanced through technology alliances and industry-specific assets and accelerators—help safeguard operational stability while enhancing agility, speed to market, and ease of doing business.
Incremental investment, transformational impact
Many companies have embarked on the digital transformation journey. Too many remain on the path. For some, rigid legacy technologies and complex sales motions have undermined efforts to break down operational silos and integrate order-to-cash processes. Other businesses have seen their investments shortchanged by poorly defined RevOps strategies or insufficient adoption.
FrontOffice Advantage has demonstrated value across industries. For example, one of our clients recently incorporated FrontOffice Advantage as part of a core ERP modernization initiative. The result? Nearly 60% greater ROI based on an incremental investment of less than 25%.
By applying our deep understanding of industries and domains and our unique approach to change management to the specifics of your business, we can custom-configure solutions that meet you where you are, accelerate your momentum, enhance adoption and cross-functional collaboration, and scale your potential.
Nate is a principal in Deloitte Digital, Deloitte Consulting LLP. He has more than 20 years of industry and consulting experience, and leads the US Energy and Resources Digital practice. Nate focuses on digital transformation, technology strategy, and large-scale program management and governance. He has extensive experience in oil and gas (up, mid, and downstream) and major industrial companies. He has a Bachelor of Science from Bucknell University and has written numerous articles on technology strategy and digital energy.
