Learn how we harness Salesforce’s next-generation agentic marketing cloud solution—Marketing Cloud Next—to help our clients optimize their marketing operations and drive customer engagement.
Customer engagement in the agentic age
In our client work, we see a consistent desire for an agentic customer engagement solution that unifies data, empowers teams, and delivers impactful, real-time experiences across every channel. With Salesforce Marketing Cloud Next, today’s marketing organizations have the opportunity to step into the future of marketing. To be successful, organizations must align their strategy and company-wide goals to get the most out of adopting Marketing Cloud Next into their MarTech stack.
A powerful collaboration
In this age of agentic marketing, our Deloitte Digital teams bring a powerful suite of industry-specific, pre-built Agent Advantage™ agents built on Salesforce’s Agentforce technology to the marketplace.
We offer our clients agents and accelerators—such as the Platform Diagnostics Agent, the Asset Porter Agent, and our Marketing Pro Agent—to facilitate the adoption of Salesforce Marketing Cloud Next.
A unified platform
Salesforce’s strong vision for how agentic marketing is changing the marketing landscape is now realized through Agentforce, Data Cloud, and their metadata platform, which all operate in concert with Marketing Cloud Next.
This unified platform can help today’s marketers connect across channels, foster integration, and increase operational efficiency.
An agentic future
Our strong foundation of deep knowledge and expansive support can help marketing teams get even more out of their investment with Salesforce and Marketing Cloud Next.
By supporting agentic offerings such as campaign creation, personalization decisioning, lead management, web curation, and segment intelligence, this future-ready solution helps our clients drive smarter customer engagement.
Choosing the right approach
There are two typical approaches for incorporating Marketing Cloud Next into your marketing operations. We’ve narrowed these down based on our close alliance with Salesforce and how we’ve accomplished this client work together on the ground. The choice can depend on each organization’s unique business objectives, technical landscape, readiness for change, and desired features and capabilities.
Phased or co-existence approach
For those organizations that have existing investments in the current Salesforce Marketing Cloud (Marketing Cloud Engagement or Marketing Cloud Account Engagement), a phased or co-existence approach would be the ideal choice, since Marketing Cloud Next can be used in parallel as part of a customer’s convergence journey. This approach allows organizations to innovate at their own pace, providing business continuity while exploring the latest features of Marketing Cloud Next.
Early adopter approach
A full deployment of Salesforce Marketing Cloud Next may be suitable for organizations that desire immediate access, require rapid adoption of advanced features (such as agentic workflows, AI-driven personalization, and unified data management), or have invested in legacy solutions and are looking to adopt Marketing Cloud Next. Organizations that are undergoing a broader digital transformation centered on agentic capabilities could benefit from starting with Marketing Cloud Next and Data Cloud.
Read our Salesforce Marketing Cloud Next adoption guide
Explore Marketing Pro Agent and optimize your marketing journey creation
Watch our webinar about the transformative potential of Salesforce Marketing Cloud Next
Learn about the impact of our powerful collaboration with Salesforce
