Generative AI (GenAI) is ushering in a new era of opportunities in commerce. Not only can it drive revenue and create efficiencies for organizations—it can also improve customer experiences, fostering loyalty and retention. Approach GenAI implementation effectively with our research and insights below.
Getting your commerce organization AI-ready
Bringing together resources across your organization to understand whether you are AI-ready is essential. Selecting use cases that are both viable and feasible is also imperative, as is upholding customer trust. Here are some questions to ask yourself before implementing GenAI.
GenAI in commerce webinar
Explore our introduction to the use cases and common questions that come with implementing GenAI in today’s commerce organizations. Leor Bachar, principal, and Rohit Khetarpal, senior manager, sit down for an insightful conversation and provide guidelines for getting started.
Our commerce research and thought leadership
B2C
How to improve B2C brand experiences and meet customers’ needs
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B2B
4 B2B commerce trends that separate front runners from the pack
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Personalization
Personalization is a value exchange between brands and customers
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Direct-to-consumer
How to win loyalty in the wine industry
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