Today’s consumers are complex, evolving, and expect more than ever from brands—which makes it crucial that brands innovate to stay ahead of the competition. Learn how we help our consumer-facing clients deliver impactful products and services in retail, automotive, travel, hospitality, and more.
How to transform your consumer business
The consumer industry was originally built on economies of scale, with its markers of success largely consisting of mass production, mass distribution, and mass marketing. While this approach saw results within the market dynamics of the past, today’s consumer businesses should adopt a “micro” (versus “mass”) strategy to reach today’s customers, who have become accustomed to having niche preferences met in an instant.
Increasing diversity in consumer demographics and preferences requires a demand-driven model rather than a supply-focused one. Understanding and embracing this shift from mass to micro is the key to unlocking long-term growth. To meet this demand, we’re equipped to help clients transform their supply chains, technologies, customer experiences, marketing strategies, and more to become truly future-ready.
Develop a 360-degree view of the customer and create meaningful, targeted experiences backed by a foundation of data-driven insights.
Harness Generative AI (GenAI) solutions to streamline production, grow workforce efficiency, and scale personalized customer experiences.
Build and integrate effective technology platforms that help teams leap front- and back-office operational gaps and drive customer centricity.
Meet and exceed the expectations of today’s customers by fusing profit with purpose and help build a better future.
The consumer sectors we serve
Our specialized teams bring customer-centric strategies, product development, data analysis, supply chain transformation, AI innovation, and more to today’s retail, hospitality, and automotive sectors in the consumer industry.
No matter the business size, today’s retail leaders are embracing new shifts in strategy to stand out from the crowd. Our teams help world-class clients meet rising market forces such as the intersection of well-being and shopping, purpose-dependent customer sentiment, and an increasingly diverse purchasing population. Our bespoke solutions focused on consumer packaged goods (CPGs), e-commerce, retail partnerships, and consumer data are helping today’s brands meet increasingly nuanced customer preferences in real time.
Transportation, hospitality, and services leaders are looking to differentiators such as digital customer and employee experience, personalization, workforce transformation, loyalty programs, and GenAI to put them ahead of the pack. Across hotels, airlines, restaurants, rail, and more, our teams are helping globally recognized clients drive their digital and technology innovations, reach and exceed operational excellence, and elevate customer experiences to drive growth.
The automotive industry is undergoing significant transformation at a rapid pace, as digitalization has transformed the way today’s vehicles are designed, manufactured, sold, and serviced. Technological leaps in the landscape—including interconnectivity, enhanced manufacturing, autonomous driving, and electric vehicles (EVs)—are driving new opportunities to surpass customer expectations and build lasting loyalty. Our teams draw on deep industry knowledge and sophisticated, real-time, data-driven insights to help clients accelerate their business growth across marketing, sales, and service—enabling smooth customer experiences to help elevate the brand.
We crafted a digital experience infused with luxury for The Ritz-Carlton
Personalization is a value exchange between brands and customers
We delivered mobile ordering with a side of brand affinity for Chipotle
3 strategies to win loyalty in direct-to-consumer wine sales
