Economic, social, and technology shifts are transforming the consumer industry. Learn how today’s retail and consumer products companies can adapt to drive long-term growth and customer loyalty by prioritizing strategies such as next-gen commerce, Generative AI (GenAI)-fueled streamlining, personalization at scale, and more.
How to transform your business
With an ever-increasing demand for real-time personalization and more nuanced brand expectations from customers overall, today’s retail leaders are embracing new shifts in strategy to stand out from the crowd. Rising market forces such as the intersection of wellbeing and shopping, purpose-dependent customer sentiment, and a more diverse purchasing population than ever before have brought new opportunities and challenges to companies centered around consumer packaged goods (CPGs), e-commerce, retail partnerships, and more.
Our teams leverage world-class technologies and ecosystems to help our retail clients innovate their products and omnichannel campaigns to provide frictionless, connected shopping experiences across both digital and brick-and-mortar contexts. By looking to the future and developing strategies focused on first-party data, loyalty, and end-to-end journey optimization, we work together to meet and exceed the expectations of your most valuable assets—your employees, your customers, society, and the planet.
Nurture deeper data sharing across CPGs and retail partners to unlock the next frontier of personalized consumer insights. Deploy technology solutions such as customer journey mapping and Customer Relationship Management (CRM) platform implementation to bolster digital shopping experiences and create a fuller view of your customers.
Invest in first-party data insights to better understand the customer base and strengthen loyalty program retention driven by an increased focus on experiential retail. Harness retail media networks and other collaborations to increase reach, targeting, and customer impact.
Modernize the supply chain by enhancing data capabilities to more effectively procure inputs, produce goods, and distribute products. Achieve effective sales transformations with trade promotion management, Configure, Price, & Quote (CPQ) system design, and Pricing-as-a-Service solutions.
Build the foundation for accelerated growth with next-gen solutions such as GenAI and growing analytics capabilities. Boost digital customer service contact center effectiveness with AI to deploy more effective conversational experiences, self-service options, and voice analytics.
Our work in action
Dive into the work we've done for retail and consumer products companies.
Macy's
Reimagining retail with personalized experiences
View Case Study
Jackson Family Wines
Revolutionizing wine through digital transformation
View Case Study
Casey's General Store
Transforming a beloved business with digital strategy
View Case Study
New Balance
Elevating the athlete experience with a digital store
View Case Study
Bomb Pop
Putting customer self-expression in the spotlight
View Case Study
REI
Building commerce apps to browse gear on-the-go
View Case Study
Personalization is a value exchange between brands and customers
Build industry advantage with revenue growth management strategy
Harness the power of retail media networks
