Wherever they happen: Your brand positioning, website, mobile app, internal and external communications, marketing campaigns, digital shopping platforms or your marketing automation efforts. These domains, assets and platforms must consistently strengthen your connection to your customers – this is what ensures your success. And this is what we do: with heart and experience, always from the leading edge of each territory.We’re your customer connection people.
As experts in moving organizations from where they are now to where they need to be, we enable future-ready marketing organizations.
We help CMOs deliver measurable strategies across the value chain. Specializing in transforming how marketing operates at its core, we embed AI deeply across organizations to redesign structures, governance, capabilities, and workflows—creating future-ready marketing functions. By combining business, tech, data, and process expertise, our work reveals deep customer insights. AI-driven automation and CDP deployment monetize data, boost ROI, and ensure customer satisfaction.
In a rapidly evolvingand disruptive economic world, we help leaders master transformation through the power of communication by creating connections that drive change and growth for companies, customers, employees, and at the executive level. By linking creativity and data insights, we reimagine brands, position them authentically, deliver standout experiences across touchpoints, and monitor brand performance over time.
We have made it our mission to elevate ideas, cut through the noise, and craft impactful measures that ensure the right message reaches and resonates with the right person at the right time and place. Rooted in creative excellence with a strong business backbone, we enable our clients to reach their audience in the most effective and exciting way, through individual storytelling and the ideal selection of touchpoints.
With well designed and data-driven experiences, digital products solutions for every device and platform, from strategy to implementation.
We create memorable interactions between your customers and products, ensuring enjoyable, seamless journeys that go beyond function. In a crowded market, a well-crafted experience sets your product apart, building loyalty and satisfaction. By understanding your audience, anticipating needs, and delivering user-centric, accessible design that exceeds expectations, we drive business success.
We provide our clients with comprehensive, vendor-agnostic technological guidance on the implementation of tailored digital solutions. We create strictly user-centric digital immersive experiences using the latest, enterprise-grade, reliable, and scalable technology. Our solutions are delivered in a human-centric manner, fully aligned with set business goals and meeting the users' needs and foster genuine connections and lead to sustained engagement.
We provide clients with comprehensive, vendor-agnostic guidance for implementing tailored digital solutions. We design, implement, and migrate user-centric, immersive experiences and digital products using enterprise-grade technology and content management systems, including headless solutions. Delivered in a human-centric way aligned with business goals, our solutions meet user needs, build genuine connections, and sustain engagement.
The workplace is shifting from digital to mobile, demanding robust processes, high data quality, and strong user experience in challenging environments. We guide clients from hardware procurement to scalable app ecosystems, plus organizational and leadership structures. Local Mobile Studios in Düsseldorf and Berlin and partnerships with Apple and Google provide exclusive tech access and comprehensive support.
Product management is key to digital product success. We support clients through the entire lifecycle—from discovery and requirements to implementation, testing, go-live, and maintenance. Our certified agile experts help build user-centric, sustainable products by boosting adaptability, fostering cross-functional collaboration, optimizing resources, and delivering continuous value through iterative development.
With growth strategies and customer interactions, we can create direct consumer touchpoints through implementing a variety of commerce platforms.optimize your customers' shopping experiences
Not sure where to start with "Digital Commerce"—or how to scale what you’ve already built? We help our clients shape a clear vision, define smart KPIs, and assess where they stand. Whether you're launching a new shop, rethinking your customer portal, or planning for omnichannel growth, we bring the right mix of strategy, tech know-how, and real-world experience. Together, we map out what makes sense for your business—and build a roadmap that’s actually doable.
Our Commerce Architecture Assessment paves the way for understanding where you come from and for implementing a new digital commerce solution stack based on a future-proof target architecture considerung both business and IT priorities. It ultimately provides the answers to questions around how to embed digital commerce into an overall enterprise architecture. what is needed to operate the solution(s) moving forward and how long it will take to get to the desired target state.
Whether you're selling products or services, your online shop or customer portal should feel personal, smart and easy to use. We help our clients to design and implement digital experiences that actually work—for customers and internal users. From intuitive storefronts to self-service portals, we build on flexible platforms, connect backend systems, and make sure everything runs fast and looks great. For more engagement, fewer support tickets, and a digital experience your users actually enjoy.
Points and discounts aren't enough - customers expect meaningful connections with their brands. We build loyalty programmes that create true value with personalised experiences, exclusive access, and rewards that matter. By structuring customer data properly and designing programmes for human shoppers and agentic shopping technologies, we ensure your loyalty strategy stays relevant as commerce evolves. For stronger relationships, better retention, and a competitive edge that’s hard to replicate.
Managing product data across channels can be a mess—especially when it sits in spreadsheets, legacy systems, or ten different tools. With smart catalog and product information management, we centralize your data, structure it properly, and make it easy to update, enrich, and scale. Whether you're selling online or supporting internal teams, we make sure your product info is consistent, searchable, and ready to go. Better data means better customer experiences—and less work for your team.
We help clients discover and implement AI-powered search solutions (such as Coveo or Algolia) to simplify finding stuff, whether it’s for your team or your customers. In the workplace we integrate tools like Microsoft 365, Salesforce, and SharePoint, delivering fast, personalized results right in the flow of work. In eCommerce, we help shoppers discover products they actually want—boosting conversion and customer satisfaction. We handle setup, integration, and optimization so your search works.
Boosting Women's Football: Strategic Marketing, Increased Visibility, and Economic Relevance
Empowering Grocery Retail: Streamlined Customer Data for Advanced Marketing and Revenue Growth
Closing digital gaps for a leading global industrial supplier
Tim Hagemann is a partner at Deloitte Digital in the division Marketing, Commerce & Products. With over 25 years of experience in the IT industry, his current focus is on digital commerce. During his career, he has been responsible for numerous digital commerce projects on all common platforms in various industries such as telecommunications, retail, and manufacturing. Based on this experience and coming from a technology background, Tim Hagemann specializes in the interface between strategy and implementation. He is also a proven expert in the use and introduction of agile software development processes in projects and companies. At Deloitte Digital, he leads the Marketing, Commerce & Products market offering. He is also one of two ethics officers at Deloitte. As part of the leadership team, he is committed to promoting a respectful and ethical corporate culture and wants to give this important topic a face.
More Deloitte Digital Offerings
We focus on fully integrated digital sales and service experiences to differentiate digital experiences
We support companies in their transformation in all customer-oriented areas and matters to drive profitable growth and build customer relationships
We focus on operating and continuously innovating our customer’s digital platforms through flexible, scalable teams