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      Insights

      We believe that the right idea at the right moment can spark change and inspire action. Explore our insights on creative business transformation, future-proofing your business, and innovating to create great impact for all. 

      Customer experience

      CX Evolution: From opportunities and challenges to sustainable business success

      The Deloitte CX Study 2025 illustrates that customer centricity, clear strategies, and targeted investments in CX drive long-term business success.

      Research
      • 23 October 2025
      • 4 min read

      Holger Weuste & Neil Edion & Kerstin Lautmann

      Social media

      Short-Form Content, Long-Term Impact

      Deloitte Digital Germany and Spain, and TikTok present new research that explores how TikTok contributes to long-term brand loyalty.

      Perspective
      • 03 September 2025
      • 5 min read

      Virginie Briand & Dr. Julia Radke

      Artificial intelligence (AI)

      AI in Healthcare (White Paper)

      How AI-powered solutions from Salesforce are driving digital transformation in healthcare. Download the white paper now.

      Perspective
      • 14 July 2025
      • 1 min read

      Sebastian Müller-Bellé

      Customer experience

      Deloitte’s Immersive Experience Canvas

      In today's rapidly evolving digital landscape, creating immersive customer experiences is one way for fostering engagement, building loyalty, and driving innovation. The Immersive Experience Canvas helps you to ideate and evaluate impactful experiences by applying a structured framework.

      Perspective
      • 26 February 2025
      • 1 min read

      Neil Edion & Tatjana Fahrner & Tabia Kürschner

      DD Insights

       

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