Composable commerce empowers businesses to deliver highly personalized digital shopping experiences by combining best-of-breed tools like customer data platforms (CDPs), personalization engines, and recommendation systems. Unlike traditional platforms, this modular approach offers flexibility, scalability, and optimized cost management.
Key components work together to create dynamic, tailored customer journeys by personalizing content, search results, product recommendations, and promotions across multiple channels. With AI integration enhancing real-time decision-making, businesses can better meet customer expectations. Expert guidance is recommended to simplify tool selection and ensure seamless system integration for a cohesive, scalable personalization strategy.
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Written by Jasvent Singh, Senior Specialist Deloitte Digital.
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Omni-channel enterprise architect. Composable Commerce/ Headless architecture specialist. Currently designing and advising on how to get most value out of a Composable architecture with minimum risks and overhead. Salesforce B2C, Commercetools, SAP Hybris, Intershop, built-from-scratch microservices. MACH architecture.
Sudev leads the eCommerce practice for Deloitte in the Netherlands and has over 15 years of management consulting experience in Digital transformation, eCommerce strategy and Experience Platforms implementation. He has led multiple transformational engagements across B2B and B2C and is very close to eCommerce and Digital Marketing technology