Amplifying Business Reach through Mobile Apps
In today's rapidly evolving digital landscape, mobile applications play a crucial role inacquiring new customers, enhancing customer experience and building up long-term brand loyalty. This whitepaper outlines the steps necessary to leverage mobile apps effectively for business growth, emphasizing the importance of seamless integration across digital platforms to support a continuous customer journey.
Businesses know how important mobile apps are to consumers and how they enrich the customer experience and foster engagement. As big advocates of this trend, Google and Deloitte are pleased to see the market moving in this direction. And yet, even with a keen awareness for the issue, most brands still face three major challenges when it comes to integrating mobile apps into their existing digital landscape.
- No cross-platform strategy
- Competing teams and budgets
- Disjointed customer journey
If these challenges resonate with your organization, we invite you to consider the following steps to mitigate them.
To learn more about how you can leverage Mobile Apps in your business, download our “The Mobile Advantage” today:
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Amir Mirshahi
In his role as Director at Deloitte, Amir currently leads the market offering “Experience Management & Marketing”, which is part of the offering “Advertising, Marketing & Commerce”. Throughout his career he has gained profound market expertise in designing and optimizing the digital customer decision journey with particular focus inside of the automotive industry. Before joining Deloitte, he was CSO and Lead Alliance Partner for Adobe „Experience Cloud“ at TRACK, which is the flagship Omincom agency in Hamburg, Germany.
Thomas Hack
Thomas is a Senior Manager and Head of Mobile at Deloitte Digital. He focuses on leading and delivering Mobile Strategy & Transformation projects, supporting clients in building future mobile workplaces and creating state-of-the-art, user-centric mobile solutions and digital products across all platforms. With over eight years at Deloitte, he has gained extensive experience in leading and delivering mobile solutions with a broad knowledge of modern technology platforms, user experience, and agile delivery. He is also responsible for Deloitte’s exclusive partnership with Apple, delivering dedicated solutions for digital transformation on mobile devices like iPhone, iPad, Apple Watch, Mac and Apple Vision Pro.