Customer Strategy & Applied Design

The art of true Digital Transformation in a constantly evolving world

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Elevate your business into excellence and profitability through strategic customer experiences.

We engineer growth from strategy to implementation through customer-centric transformation

With the goal of driving profitable growth, building customer relationships and developing sustainable competitive advantage, we support companies in their transformation in all customer-facing areas and concerns. Whether your team is digitally experienced or just starting to explore the digital universe, our experts can help you develop answers to your most important questions. With concepts that are attractive for the customer as well as profitable and feasible. The Customer Strategy & Applied Design team is your reliable partner from strategy development to implementation.

We Ignite Your Potential with Adaptive Growth

Leverage our distinct growth strategies to propel your business forward. Our organic, green, and innovative methods are designed to match the pace of a rapidly evolving marketplace and your unique business needs.

Organic Growth Strategy

With our "Precision Growth" approach, we accelerate our clients' growth through the rapid and data-driven identification and development of strategic options to increase sales. We identify the right growth levers in the specific context and design a short, medium and long-term growth plan, which we then validate quickly and iteratively in the market. The result is a prioritized selection of tailored proposals for a successful organic growth path and a seamless transition to their scaling and implementation.

Innovation Strategy

In a fast changing world, successful companies need to know the key innovation themes of their industry to stay relevant in the market within the next years. We help our clients to identify these themes, anchor them in their innovation and company strategy, make them actionable and communicate them internally and externally. Delivering on these key innovation themes requires a well-managed innovation portfolio, an operating model and performance evaluation of all innovation activities. We support our clients on this journey for long term growth.

Customer Green Growth

We offer our clients strategic guidance to realize the growth potential of sustainability by commercializing sustainable products and solutions successfully. We clarify how the green transformation can be used to create value and how it can be a differentiating factor for our clients and their customers.We help our clients understand that Customer Green Growth should be an action, not a reaction and that the green transformation can help to position themselves ahead of the wave.

Customer Experience Strategy / Design

Customer experience is the value driver of the future. To ensure that the experience along the customer journey can be properly experienced, we work with our clients to design the right end-to-end solutions. We develop the strategy, develop, test and optimize relevant experiences, products and services for the real needs of the target groups. In this way, we create sustainable value along the entire customer life cycle and make it measurable.

Omnichannel Excellence

We work with leading global companies to develop omnichannel-capable solutions to promote growth and increase value. It is important to take a holistic approach to omnichannel and find a customized solution for you that ensures a seamless customer journey for your customers and a 360-degree view of your customers. We are happy to support you from the development of the omnichannel strategy to the transformation of the operating model and the design of individual omnichannel solutions.

Customer Service Strategy & Transformation

With the increasing variety of digital channels and offerings, customer demands are also rising in terms of flexibility, individual support, availability and response times in customer service. To meet these needs, we help our clients to transform their customer service function from short-term optimizations to the development of a next-generation customer service strategy and its operationalization through the targeted use of state-of-the-art methods and technologies.

Revamp, Restructure, Reap Rewards

Reimagine your sales and marketing strategies with us. From profitability to transformation, we optimize your approach to cultivate successful and sustainable customer relationships

Marketing Transformation

Marketing & Communication includes customer-centric and at the same time revenue and margin-oriented optimization of marketing channels and budget allocation, target group-oriented and data-based concepts for the use of analogue and digital marketing channels and the holistic development of the necessary skills in the marketing organizational structure, processes, IT solutions and employee skills. With state-of-the-art qualitative and quantitative methods and partners such as Facebook and Google, we support clients in all industries and maturity levels.

Sales Excellence & Acceleration

We develop sales strategies with the aim of increasing our customers' sales and earnings in the short and medium term. In doing so, we focus on developing profitable customer relationships for the various customer segments and establishing sustainable competitive advantages. We use traditional and innovative methods to optimize all sales channels and expand digital channels and omnichannel orchestration. We also develop future-oriented sales organization and management models and support clients end-to-end in the transformation of their sales.

Pricing & Profitability

Our team stands for sustainable and profitable growth through effective pricing. Successful companies seamlessly align their offering and revenue model with their customers' needs and willingness to pay. We help clients get their pricing right by showing them how data and analytics can help increase both competitiveness and customer loyalty, and how to build the appropriate capabilities in their sales teams.

Ever changing consumer behavior are forcing organizations to fundamentally reshape their way of doing sales & marketing. Getting quantitative as well as qualitative customer insights, derive relevant strategic implications and translate those into a thought-through transformation is key to become future ready and customer centric.

Enhance the consumer business to create exceptional customer experiences that lead to growth and profitability.

B2B omnichannel CX platform

Personalized and seamless customer experience through omnichannel approach based on CRM for B2B coffee machine maker

German Retail Bank

Design and end-to-end implementation of monetization strategy for banking offering around current accounts, payments, saving, investments & financing

Global Beverage Company

Improving business insights into customer and product profitability to achieve the client vision of a long-term profitable sales growth

Global FMCG Company

Get transparency about the effectiveness of trade promotions and derive mechanisms and processes how to enable improvements

Digital Customer

We focus on fully integrated digital sales and service experiences to differentiate digital experiences

Advertising, Marketing & Commerce

With our deep understanding of markets, technology and consumers, we help you to create meaningful and personalized experiences and drive growth

Digital Foundry & Operations

We focus on operating and continuously innovating our customer’s digital platforms through flexible, scalable teams

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Choose your country or region