As we move through 2024, it’s clearer than ever that a dynamic eCommerce Strategy, supported by a robust technical foundation, is essential for your business. Whether you are a start-up or an established enterprise, mastering eCommerce is vital for achieving operational efficiency and ensuring long-term success.
In the rapidly evolving landscape of global business, eCommerce stands at the forefront of innovation and growth. Commerce today is about more than just completing transactions; it's about creating seamless, engaging, and personalized experiences for your customers. The global shift towards e-commerce and digital marketplaces is redefining traditional business models. As consumers increasingly prefer online shopping, businesses must adapt by enhancing their digital presence, improving user experiences, and ensuring secure and efficient technical platforms to create exceptional omni-channel experiences.
Our series of articles offers an in-depth look at key eCommerce developments to watch, strategies for achieving customer loyalty and retention, the benefits of personalization through composable storefronts and MACH architecture, and the latest insights in GenAI developments. Leveraging these insights will facilitate your understanding of eCommerce developments and support your efforts to achieve greater success.
Get inspired and learn more about Deloitte’s Commerce solutions in the Netherlands by watching our short video.
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Article 1: eCommerce Developments to watch in 2024
Discover the latest developments in eCommerce. This article goes in depth on augmented reality and the rise of shoppable video, sustainability, the importance of one-click ordering, the benefits of composable eCommerce architecture, and finally, the significant potential impact that GenAi could have on eCommmerce features and capabilities.
Article 2: Personalization in eCommerce
Customers are increasingly expecting personalized experiences at every moment of their journey, from brand awareness and marketing to sales and customer service. To meet that demand, merchants should seek to adapt every aspect of the online shopping experience to reflect individual preferences and behaviors. In this article, we explore six key opportunities to personalize the customer experience for maximum impact: content, search results, product recommendations, dynamic price adjustments, conversational commerce and front-end experiences.
Article 3: Loyalty
To win in today’s competitive landscape, brands and retailers need to rethink their loyalty strategy to meet the expectations of their customers. Successful customer engagement is crucial for attracting future customers, and when loyalty is prioritized and aligned with business strategy, it drives organizational growth. This article focuses on the importance of a good loyalty strategy, the latest must-know loyalty shifts and trends, and the three main drivers that will enable your organization to succeed through loyalty.
Podcast Loyalty:
What defines a successful loyalty program? What challenges and pitfalls do we see in loyalty management? Explore emerging trends and learn how to create a customer-centric loyalty program. Listen to our The Ramp Podcast on Customer Loyalty Management. Soon to be published here.
Article 4: Personalization using Composable Storefronts
In our second article on personalization, we will explore Composable Commerce, a new architectural approach that facilitates e-commerce personalization by allowing brands to select best-of-breed systems to build customized solutions and optimize costs.
Article 5 - Commercial Excellence & GenAI
B2B companies have an opportunity to unlock billions of dollars in value from the use of AI along the commercial buying journey. As businesses continue to understand and experiment with GenAI across their organizations, it is key to benchmark their application of GenAI with what leading peers are doing now and what they are preparing to do in the near future. Additionally, it is crucial to assess whether prospective investments in GenAI will deliver ROI that is superior to leveraging existing technologies such as non-generative AI or robotic process automation (RPA). Read the full article to learn all about the latest GenAI insights in commerce.
Get in touch
Sudev Nath
Sudev leads the eCommerce practice for Deloitte in the Netherlands and has over 15 years of management consulting experience in Digital transformation, eCommerce strategy and Experience Platforms implementation. He has led multiple transformational engagements across B2B and B2C and is very close to eCommerce and Digital Marketing technology