We combine human insight, industry expertise, and a deep understanding of activation to develop strategies and capabilities that have a measurable business impact.
Today’s customers are complex: They are selective, values-driven, and diverse, with unique identities, product desires, and information preferences that drive their purchasing behaviors. To better serve these customers, brands have also become more complex—and not always for the better. They struggle with issues like siloed teams, poor data management, and the challenges of adopting new technologies like artificial intelligence.
Marketing leaders are tasked with designing innovative strategies to address these issues, and to engage with consumers efficiently and effectively.
Win (and keep) your customers with a streamlined strategy
Customer-focused leaders need to identify the right growth opportunities, design differentiated value propositions, modernize their omnichannel approach, and create distinct experiences to keep up with the customer.
At Deloitte Digital, we empower organizations to cut through the competitive noise. We help leaders align their operations with the needs and desires of their customers while remaining agile enough to adapt to the ever-changing marketplace.
Here's how we can help you
01
Customer growth strategy
01
Customer growth strategy
We help you unlock sustainable growth. Our teams help develop strategies to expand your customer base, boost engagement, and maximize revenue from new and existing customers.
Related services include:
Go-to-market strategy
Customer segmentation
New value proposition
Market strategy and share
Digital transformation
02
Commercial operating model
02
Commercial operating model
We help future-proof your operating model. Our teams help you understand and organize your business to capture customer opportunities, enhance efficiency, drive revenue growth, and maintain competitive advantage.
Related services include:
Operating model design
Sales and marketing optimization
Shared services and COE optimization
Op model benchmarking
03
Brand transformation
03
Brand transformation
We help you elevate the impact of your brand. Our teams help build and execute brand strategies that transform your business by enhancing relevance with customers, standing apart from the competition, and creating ownable experiences.
Related services include:
Brand assessment and brand strategy development
Portfolio architecture and harmonization
Performance measurement and benchmarking
Employee engagement and internal branding
Global brand guidelines and governance
04
Omnichannel experience design & transformation
04
Omnichannel experience design & transformation
We help you create seamless customer experiences across all channels and touchpoints. Our channel specialists focus on aligning the digital and physical interactions that a customer has with a brand, ensuring that they are complementary and deliver a unified brand message.
Related services include:
End-to-end experience design and concepting
Channel strategy and optimization
Omnichannel metrics architecture
Omnichannel transformation delivery model
Personalized customer journey orchestration
05
Digital strategy & mobilization
05
Digital strategy & mobilization
We help you get the most value out of your digital transformation. Our teams develop and implement strategic plans that leverage digital technologies to transform business operations, improve customer experiences, and create new value streams.
Related services include:
Digital strategy and business case
Transformation roadmap
Digital journey design and orchestration
Digital adoption strategy
Agile program design and management
A legacy of innovation
Building on the heritage of two iconic brands, Doblin and Market Gravity, we apply our proven innovation expertise to every project.
In 1981, Jay Doblin and Larry Keely founded Doblin to prove that design processes can help solve large-scale business challenges.
In 1997, Doblin launched an exhaustive research study to develop the Compelling Experiences model (a precursor to the well-known 5E’s model), sharing this landmark framework for understanding customer experiences that was first presented at TED.
In 2013, Deloitte acquired the Monitor Group, a global business strategy consultancy—and with it came Doblin—the start of Deloitte Digital’s innovation practice. Market Gravity, a proposition design company, joined the firm in 2017 to form Deloitte Digital’s Applied Design & Innovation practice.
Since then, we've continued to pioneer innovation, helping leading organizations navigate turbulent environments, unearth opportunities, and spur ongoing growth.
Our strategy capabilities
Our work in action
We create customer solutions that evolve with the times. Here’s how.
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