Wednesday, June 3| 7:30 - 9:30 a.m. CDT

Hyatt Regency McCormick Place | Floor 2, Field Room | Chicago 

Panelists will share first-hand personal stories, hard-won lessons and pivotal career moments in marketing that shape how they lead through disruption.

You’ll come away with tips to:

• Transform how you create value and secure executive buy-in 
• Navigate the profitability expectation gap 
• Identify which operations to automate—and what to keep human—as AI moves from pilot to core 

Wednesday, June 3 | 11:30 a.m. - 1:00 p.m. CDT

Hyatt Regency McCormick Place | Floor 2, Field Room | Chicago

Hear from marketing industry leaders about what actually works to drive technology outcomes—without creating disruption to business-as-usual.

Key topics include:

• Maximizing business outcomes from MarTech and marketing activities 
• Making a plan for AI, including how to prioritize use cases, scale and determine Agentforce readiness 
• Balancing business as usual (BAU) needs while pursuing program enhancements and keeping pace with innovation 

Wednesday, June 3 | 2:30 - 3:00 p.m. CDT
Hyatt Regency McCormick Place | Floor 2, Field Room | Chicago

This interactive roundtable will explore how to safely collaborate on data to drive better targeting, measurement and customer insights.

Come ready to:

• Share ideas with industry peers 
• Learn from those leading the way with clean rooms 
• Walk away with practical use cases you can apply immediately  

Wednesday, June 3 | 3:30 - 4:45 p.m. CDT

Hyatt Regency McCormick Place | Floor 2, Field Room | Chicago

Mingle with leaders from Deloitte Digital and Salesforce as they share how Agentforce Commerce brings agentic commerce to the forefront of the shopping experience.

Learn how these new Salesforce tools can help commerce organizations:

• Accelerate time to market 
• Lower the cost of ownership 
• Improve conversion 

Wednesday, June 3 | 5:00 - 7:00 p.m. CDT
Moody Tongue Brewing Company | Chicago

Indulge in lively conversations, delectable appetizers and refreshing beverages in the company of Deloitte Digital leaders, alliances, clients and peers.