We combine human insight, industry expertise, and a deep understanding of activation to develop strategies and capabilities that have a measurable business impact.
Today’s customers are complex: They are selective, values-driven, and diverse, with unique identities, product desires, and information preferences that drive their purchasing behaviors. To better serve these customers, brands have also become more complex—and not always for the better. They struggle with issues like siloed teams, poor data management, and the challenges of adopting new technologies like artificial intelligence.
Marketing leaders are tasked with designing innovative strategies to address these issues, and to engage with consumers efficiently and effectively.
Win (and keep) your customers with a streamlined strategy
Customer-focused leaders need to identify the right growth opportunities, design differentiated value propositions, modernize their omnichannel approach, and create distinct experiences to keep up with the customer.
At Deloitte Digital, we empower organizations to cut through the competitive noise. We help leaders align their operations with the needs and desires of their customers while remaining agile enough to adapt to the ever-changing marketplace.
A legacy of innovation
Building on the heritage of two iconic brands, Doblin and Market Gravity, we apply our proven innovation expertise to every project.
In 1981, Jay Doblin and Larry Keely founded Doblin to prove that design processes can help solve large-scale business challenges.
In 1997, Doblin launched an exhaustive research study to develop the Compelling Experiences model (a precursor to the well-known 5E’s model), sharing this landmark framework for understanding customer experiences that was first presented at TED.
In 2013, Deloitte acquired the Monitor Group, a global business strategy consultancy—and with it came Doblin—the start of Deloitte Digital’s innovation practice. Market Gravity, a proposition design company, joined the firm in 2017 to form Deloitte Digital’s Applied Design & Innovation practice.
Since then, we've continued to pioneer innovation, helping leading organizations navigate turbulent environments, unearth opportunities, and spur ongoing growth.
How we can help you
Explore our other capabilities
Future-ready experiences that bring your customers closer
Powerful tools to optimize your impact
The right insights to keep you growing
FEATURED ACCELERATORS
The Human Experience (HX™) TrustID™ is a data-driven tool that identifies trust strengths and deficits—so you can start closing the gaps. What’s your business’ trust score?
BrandWorth™ is a powerful new way to measure the impact of brand investment. Make brand a C-suite priority and drive growth for your business with BrandWorth™.
HX™ helps leaders who are responsible for their organization’s customer, workforce, and partner experiences create valuable solutions that put humans first.
Our work in action
We create customer solutions that evolve with the times. Here’s how.
AI can cut costs, but at what cost to the workforce experience?
Is it time to rethink your customer segmentation strategy?
Is your customer strategy AI-ready?