We help you to unlock the growth potential of sustainability and successfully commercialize your sustainable products and solutions
Position yourself ahead of the wave
Our motivation is driven by numerous compelling needs and challenges like rising customer demands, budget adherence, tech advancements, resource limits and climate commitments. These developments require companies to think, build and sell with a high focus on sustainability. We offer you support and strategic guidance in tackling these challenges with a customer-oriented approach by
- clarifying how the green transformation can be used to create value
- supporting you in position yourself ahead of the wave
- using proven methodologies and leveraging leading, global experts
- undressing changed consumer behavior and needs.
Our 7 sustainable solution modules
1 Green Business Innovation
1 Green Business Innovation
Business model development for green products and solution at the intersection of current core business and new green (energy) solutions.
2 Green Product Re-Design
2 Green Product Re-Design
Re-design of product (portfolio) to minimize environmental impact and address customer needs for sustainable solutions.
3 Green Communications
3 Green Communications
Development of “Green Brand Narrative & Positioning”, value proposition and measures for green marketing and according promotions - from shaping the problem to creating a sustainable customer experiences that move people.
4 Sustainability Pricing
4 Sustainability Pricing
Reflection of "true value" of green products and solutions by rethinking existing monetization approaches - supporting the successful commercialization, market entry and adoption by not only reflecting the value of the product but the holistic green solution offered.
5 Green Channel Management
5 Green Channel Management
Development of more sustainable channel operations and target operating models for green products and solutions – in sales and aftersales.
6 Digital Platforms
6 Digital Platforms
Enabling our clients to efficiently manage and steer their sustainability targets as well as embed sustainability in their day to day operations by implementing digital platforms designed for sustainability e.g. Salesforce NetZero Cloud or Microsoft Cloud for Sustainability.
7 Customer Centric Circular Economy
7 Customer Centric Circular Economy
Strategize, design and scale circular business concepts and solutions while simultaneously elevating the human experience to create an enduring value, for the economy, the organization, the customer and society.
Make long-term commercial growth happen
“Going green is no longer an option, it's a strategic necessity for businesses. A decisive Green Growth strategy sparks innovation and diversification, responding to customer needs with new, sustainable solutions. The ripple effect? Enhanced value across the entire business chain.”
Christian Grapatin
Offering Lead Customer Green Growth
“While companies are driving green product innovation their approach to Pricing often remains classic inside-out and cost plus. To achieve positive business and environmental outcomes, companies need to innovate their monetization model, re-define customer value and establish new commercial capabilities and platforms that emphasize joint value creation and partnerships.”
Amadeus Petzke
Offering Lead Sustainability Pricing
Customer Green Growth In Practice
Green Business Model Innovation in the German Steel Industry
Find out more about how Customer Green Growth was helping a client with mastering green steel transformation.
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