Maximizing value for a Customer Data Platform investment
This is the success story of how we helped a leading German Supermarket chain with over 40 distinctive brands consolidate their customer data to enable high impact marketing solutions.
The Insight
A leading German Supermarket currently operates in over 20 countries via brick-and-mortar stores. The high-volume data incoming from their thousands of customers was highly disorganized. The integration of the multiple data streams were not unified.
Our Impact
The process
After effective and elaborate requirement gathering workshops, we were able to implement a fully cloud based Customer Data Platform supporting marketing channel activation, analytics expansion and consent management system. Since the data sources were highly fragmented ranging from social media to data warehouse, it was crucial that a high performance, state of art Customer Data Platform was enabled to ensure proper product fit. Using an Agile approach we continued to ingest new data sources into the CDP and continued to enhance the customer profiles for further personalization and enhance customer journey use cases.
The facts
20%
advertising spend saved
20+
countries enabled
10,000+
data stores consolidated
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