Today, marketing is about creating authentic, meaningful connections with consumers, but as the demand for engaging, personalized content continues to grow, creatives and marketers must produce new content at a faster pace than ever before.
Transforming content production with GenAI
Generative Artificial Intelligence (GenAI) has the potential to revolutionize the content supply chain by allowing not only marketers but all stakeholders across industries to create content at the speed and scale of the moment.
The following guide was created in collaboration with Adobe, to help today's marketing leaders understand the diverse opportunities presented by GenAI, along with key considerations to guide responsible and successful adoption.
OUR RESEARCH
Efficiency unbound: How to make the leap with Generative AI
Deloitte Digital and Adobe bring personalization-at-scale to life
We helped Macy’s make retail magic through personalization
Combining marketing creativity, data, and technology to unlock growth