Understanding the most impactful and differentiating areas of RGM can help organizations better focus their resource investments, build the most appropriate service model for their needs, and reap more sustainable long-term growth.
Prioritizing revenue growth management investments
Revenue management continues to be a high-priority area of focus across many of today’s consumer-facing organizations. Leaders often find themselves in a resources race—both externally and internally—as they look to prioritize the RGM areas most likely to drive sustainable top-line growth. Over the past few years, prioritization most often resulted in a focus on pricing, but as these gains lapse and inflation eases, there has been a shift toward promotions, assortment, trade terms, and price pack architecture.
This shift underscores the need to carefully prioritize RGM efforts that increase competitive differentiation and resilience in the face of changing consumer expectations. This new report explores how today’s organizations can focus on their unique strengths to guide their strategic priorities and maximize their revenue growth management approach.
OUR RESEARCH
Revenue growth management: Reinforcing competitive differentiation
Harnessing the power of retail media networks
Driving profitable growth in a new era of commercial spend
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