Get transparency about the effectiveness of trade promotions and derive mechanisms and processes how to enable improvements
Key Customer Question(s)
In a highly competitive retail landscape such as Germany, consumer promotions are important and trade spend is a key tactical instrument to attract shoppers sustainably. However, in Germany, only part of the promotional spend is recorded, as most of the promotions are covered by contractual spend (other terms or business building terms). With lack of spending transparency and data spread across various systems, insights on promotion effectiveness were missing profit.
Resolution / Outcome
gross profit increase through promotion efficiency recommendations across customers and categories.
Offering: Trade Promotion & Optimization
Industry: Consumer Products
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