Design and end-to-end implementation of monetization strategy for banking offering around current accounts, payments, saving, investments & financing
Key Customer Question(s)
- How to turn stagnating topline results into growth again?
- How to increase customer activation for both new and existing customers?
- How to increase up- and cross-selling among customers better by utilizing customer data and data driven marketing approaches?
Our Approach
- Design of a freemium model for all key offerings for private customers consisting of broad free offerings and context-based modularized bundles. Application of value based pricing approach (EVE© & Van Westendorp) to find right price points
- Development of value proposition and narrative for new offering including development of prototypes and customer UX/UI testing
- Target architecture design, derivation of requirements, market screening, proof of concept phase with SaaS vendors to prepare MoB decision to implement “Modul-Shop” • Continuous implementation
Resolution / Outcome
New offering designed, willingness of pay and attractiveness of offering tested with customers, proof of concept and recommendation of SaaS provider, technological and operational set-up for launch of MVP
20%
Expected increase in topline result after 3 years
Offering: Monetization strategies for digital products & services
Industry: Financial Services
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