Technology and design are coming together to create new opportunities for individuals, businesses, and society as a whole. Generative AI (GenAI) and extended reality (XR) are particularly powerful forces connecting our digital and physical worlds. These technologies are becoming integral to our strategic thinking, creativity, and customer engagement. They help us craft experiences that were out of reach.
At the same time, we need to ensure technological innovations are accessible, equitable, and beneficial to everyone. Addressing the digital access gap is both a challenge and an opportunity, pushing us to use technology to bring people together rather than create divisions.
In this series of articles, we explore these themes, explaining how organisations can harness emerging technologies, while championing inclusive design practices. Curious what we can do for your organisation? Get in touch with Loek Dekker or Franklin Heijnen.
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DIVE INTO OUR VARIOUS THEMES
01
Innovation in design
Generative AI is transforming design and creativity by accelerating co-creation and enabling rapid idea testing and collaboration. By merging design with data, organisations ensure their solutions are grounded in factual insights and closely aligned with users’ needs and market demands. Additionally, transitioning from traditional journey mapping to journey management facilitates scalable improvements in customer experiences. These advancements are reshaping the creative process, empowering designers to deliver experiences that are both meaningful and transformative. Let’s deep dive into the future of design.
Read our insights
01
Innovation in design
Generative AI is transforming design and creativity by accelerating co-creation and enabling rapid idea testing and collaboration. By merging design with data, organisations ensure their solutions are grounded in factual insights and closely aligned with users’ needs and market demands. Additionally, transitioning from traditional journey mapping to journey management facilitates scalable improvements in customer experiences. These advancements are reshaping the creative process, empowering designers to deliver experiences that are both meaningful and transformative. Let’s deep dive into the future of design.
02
The dynamic world of XR and AI
The fusion of XR and AI provides a glimpse into the future of learning, collaboration and on-site work. From hands-on training tools to engaging remote teamwork, the combination of XR and AI can foster immersive experiences that elevate daily tasks and reshape how we live and work. Listen to our podcast on the dynamic world of XR and AI.
To be published
02
The dynamic world of XR and AI
The fusion of XR and AI provides a glimpse into the future of learning, collaboration and on-site work. From hands-on training tools to engaging remote teamwork, the combination of XR and AI can foster immersive experiences that elevate daily tasks and reshape how we live and work. Listen to our podcast on the dynamic world of XR and AI.
03
GenAI and AgenticAI in Sales, Marketing, and Service
AI is reshaping the future of commercial functions, with 78% of companies expected to increase their AI spending in coming years – and Agentic AI is at the forefront of this! To challenge ourselves, we developed three real-world use cases leveraging GenAI and AgenticAI – each designed to improve customer satisfaction and drive better business outcomes. These solutions showcase the impact of the next wave of AI on Sales, Marketing, and Service, and are ready to scale!
To be published
03
GenAI and AgenticAI in Sales, Marketing, and Service
AI is reshaping the future of commercial functions, with 78% of companies expected to increase their AI spending in coming years – and Agentic AI is at the forefront of this! To challenge ourselves, we developed three real-world use cases leveraging GenAI and AgenticAI – each designed to improve customer satisfaction and drive better business outcomes. These solutions showcase the impact of the next wave of AI on Sales, Marketing, and Service, and are ready to scale!
04
Closing the digital access gap
Cultivating a culture of inclusive design is essential to ensure that digital services are accessible to all. By adopting these practices, businesses can enhance their performance and contribute to a fairer society. Watch this space for our latest article about inclusive design and the digital access gap.
To be published
04
Closing the digital access gap
Cultivating a culture of inclusive design is essential to ensure that digital services are accessible to all. By adopting these practices, businesses can enhance their performance and contribute to a fairer society. Watch this space for our latest article about inclusive design and the digital access gap.
A UNIFIED VISION
In summary, this series explores how advances at the intersection of technology, data and design can drive positive change, benefiting both organizations and society as a whole. By embracing these developments, we can shape a technologically-advanced future that is genuinely people-centered and meets their needs.
Get in touch
Franklin Heijnen
The combination design and technology should make our lives more easy, should make us smarter and should bring more beauty and joy into the world. From 1997 I have been involved in digital projects. I use design thinking and service design to co-create better experiences for customers, citizens and employees. Also I teach and coach teams on these topics. Furthermore, I always bring my camera as I’m an enthusiast street photographer.
Daniel Charite
I am an innovator with a passion for people and society and almost 20 years of experience in the field of Innovation & Design. Empathy, creativity and storytelling are my main skills which I combine with a deep understanding of emerging technological- and social trends and methodologies like human centered design and lean start-up. Since 2020 I lead the Applied Design practice of Deloitte Netherlands. This Design team of Deloitte NL is over 50 people strong and fastly growing and I get a lot of joy out of further building the team and accelerate our impact on people and within the market.